Glossary

Early intervention

Support delivered in the preschool years, when change tends to come faster. It is a genuinely strong argument and also the one most often used to rush families into signing.

What this means for your child

Why early intervention matters.

Both halves of that are true and it is worth holding them at once. Early years really are a period when skills build quickly, and acting early really does tend to mean less support later.

It is also the single most effective pressure line in the sector, because it converts a parent's fear of wasting time into a signature. Acting early is not the same as acting immediately with the first provider you speak to. Two weeks spent choosing well is not a two-week delay in your child's development.

Commonly confused. Confused with urgency. A window measured in years is being used to justify a decision measured in days.

Worth asking

Questions that get a real answer

  • What would we lose by starting in a month rather than this week?
  • What is the cheapest useful thing we could do first?
  • What would you do if this were your child?

Ask these of anyone, including us. What you are listening for is not the right answer — it is whether the answer is specific enough to be wrong.

If a report still doesn't make sense

Send it to us and we'll translate it.

Any report, from any provider, including ones we have nothing to do with. We will tell you in plain English what it says, what it recommends, and which parts are actually supported by the evidence in it. No charge, and it does not make you a client.

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