Including the ones you'd rather not have to ask.
There is a section near the bottom for the questions parents tend to feel rude asking a provider — whether we are just selling hours, what the catch is, whether we would really tell you to go elsewhere. Those are the right questions and we have answered them plainly.
Before you talk to anyone.
What actually happens on the twenty-minute call?
You describe what you have noticed, in your own words. We ask questions — it is not a script. At the end we tell you what we would do first: an assessment, an independent clinician, or in plenty of cases nothing yet. There is no assessment inside the call, nothing is charged for it, and we will not ask for payment details.
Do we need a diagnosis first?
No. Our assessment is functional — it looks at what your child does and what gets in the way, which does not require a label. If a formal diagnosis would help, we will say so and name independent clinicians you go to directly.
My child is very young. Is it too early?
Rarely. Early support tends to work faster, which is a real argument and also the one most often used to rush families. If we think the right answer is to wait and watch specific things, that is what we will tell you.
We are not sure anything is wrong. Is that a waste of your time?
No. A meaningful share of our calls end with us saying that what you are describing sounds within the ordinary range, and here is what would change our mind. That is a useful outcome and it costs you nothing.
What you are actually buying.
What are the five stages?
Understand, Plan, Build, Transfer, Step Back. Support rises through the first three and comes down through the last two, and every stage has a written condition for ending it — including the last one. There is a full breakdown on the pathway page.
Can we buy the assessment on its own?
Yes, at a fixed fee quoted before we start. The report is yours and plenty of families take it elsewhere. We publish the annual share of assessed children who did not become clients so this is not something you have to take on trust.
Who is our point of contact?
A named Family Lead, from the first day. They are the person you message, the person who chases the school, and the person answerable when something is not working. They reply within one working day, and if they are away they hand over to a named colleague and tell you who.
What if progress stalls?
Two consecutive flat reviews trigger a written re-plan. More hours is not the default answer and it is never the automatic one. Sometimes the honest conclusion is that the goal was wrong, or that another provider is better placed for that piece.
Do you work with our existing therapists and school?
Yes. If someone in your child's life is working, the plan keeps them and builds around them. Replacing a working relationship for the sake of a tidier contract is a bad trade for your child.
How you are charged.
How does pricing work?
A fixed fee for the assessment, then one monthly programme fee for whichever stage you are in. You are not billed per practitioner, per report or per phone call. Step Back costs less than the stages before it, by design. Details on the fees page.
Is anyone paid more for recommending more?
No. Assessors are salaried, with no commission and no target tied to hours sold, and any recommendation above a set intensity needs a second signature from someone with no commercial role. That person can send it back.
Do you pay or take referral fees?
Neither, in any direction — not to schools, not to clinicians, not from them. If someone sends a family to us, it is because they judged it useful.
Can we leave?
At the end of any month, with no notice penalty. We export your complete file free to whoever you name, in a format the next provider can actually open.
Do you deal with insurance?
We provide the documentation your insurer asks for and we will tell you honestly what is usually covered in the UAE and what is not. We do not promise reimbursement, because that is not ours to promise.
Ask us these.
How do we know you are not just selling us hours?
You do not, on our say-so, which is why the answer is structural rather than a promise. Nobody here is paid on recommended hours, recommendations above a set intensity need an independent second signature, every plan names other providers, and once a year we publish how often we said no. Those four things cost us money and that is the point of them.
What is the catch with the free call?
There isn't one, in the sense that nothing is charged and no assessment happens inside it. The commercial logic is straightforward: we would rather spend twenty minutes telling you we are the wrong fit than take on a family we cannot help.
Will you tell us if we should go elsewhere?
Yes, by name, in writing, including when the better fit is a competitor. It is the third of our four rules and it is the one that costs us the most.
Can you cure my child's condition?
No. Nobody can, and anyone implying otherwise is selling you something. What we can do is make the support around your child planned, measured and answerable — and design it to reduce.
What happens to our data?
Your file is yours. You control who has access, you can revoke it, and you can export everything free at any time. Nothing is shared with a third party for marketing, ever. See privacy.
Tell us what you've noticed.
Twenty minutes on the phone with someone who does this every day. No assessment, no cost, and no obligation to become a client at the end of it.
If we're not the right people, we'll tell you who is. That includes naming providers we don't own, and it costs you nothing either way.